DANNY HERNANDEZ | THE BACK UP PLAN

Danny Hernandez tried for years to escape the kitchen. The son of immigrant parents, Danny grew up working in his family’s restaurant. Despite his best efforts to forge a different path, the kitchen kept calling him back until he finally embraced his life’s true purpose: feeding people.

The Back Up Plan tells the intimate story of Danny’s journey to founding The Brisket Shoppe, Tampa’s critically acclaimed BBQ destination recognized by the prestigious Michelin Guide. Marked by early success, devastating setbacks, and relentless determination, the film captures Danny’s evolution from self-described mediocrity to culinary excellence. No matter how many times life knocked him down, Danny kept getting back up and pushing forward.

To bring this story to life, Farmore partnered with director of photography Miguel Corteo, documenting Danny over several days behind the pit, in the kitchen, and at home with his family. The result is a raw, heartwarming, and visually stunning documentary that leaves you inspired and hungry for some world-class BBQ.

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