The state of advertising has shifted in the age of the internet & social media - consumers aren’t interested in cheesy informercials, and poorly produced talking heads just don’t move the needle anymore. The truth is, people buy from people - and your advertising should reflect that.
From Fortune 500 companies to Silicon Valley startups, your favorite brands are probably already utilizing this strategy - and at its core is a well-produced brand film. A brand film is a way to show your brand’s personality - and the people behind the logo, without coming off as salesy.
For an example, check out this brand film we created for our longtime client TECO:
BRAND FILMS VIDEO PRODUCTION
A brand film can achieve a wide range of results for your brand - even without an explicit call to action. Whereas other advertising might highlight your product or service, brand films focus on addressing the who, how and why behind your product or service.
In fact, no two brand films will be the same - because no two brands are the same. Your brand film might be playful or more professional. It might be inspirational or sensible. No matter who you are, brand films give you the opportunity to be unique and showcase what really sets your brand apart.
Almost imperceptibly, a well-produced brand film can answer the following questions for your audience:
WHY DO YOU NEED A BRAND FILM?
WHAT MAKES YOUR BRAND TICK?
HOW DO YOU HELP YOUR COMMUNITY?
WHO ARE THE FACES BEHIND YOUR BRAND?
WHY SHOULD I CARE ABOUT YOUR BRAND?
MORE FROM OUR PORTFOLIO:
JOFFREY’S BRAND FILM
SEA HAWK PAINTS BRAND FILM
INTERNATIONAL DIAMOND CENTER BRAND FILM
WHY EVENT VIDEOS WORK:
At the heart of any good brand film is brand storytelling. By sharing a compelling narrative, you can connect with your audience - and ultimately drive engagement and sales. Like we said, people buy from people - but most importantly, they buy based on emotion. By invoking feelings of pride, joy, empathy, or any number of emotions - you can ensure your brand resonates with your audience and remains top of mind.
Building trust is also key. An Accenture study found that 63% of consumers globally prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t. So, your brand film may be a perfect opportunity to share your company’s charitable or environmental efforts.
Keep in mind that authenticity is crucial. Audiences can see right through highly-scripted, disingenuous messaging. As long as you center your brand’s people and mission statement, the spirit and personality of your company should come through.
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Brand films can be an effective sales & marketing tool without sounding salesy. By showcasing the people and personality behind your brand, you can connect with your audience, remain top of mind, and encourage longterm loyalty and sales.
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All kinds! From Apple to ZenDesk, companies across industries take advantage of brand films to humanize their messaging. Not sure if a brand film is right for you? Feel free to reach out.
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From small brands to Fortune 500 companies, we love making brand films. Storytelling is our bread & butter, and a brand film is the perfect opportunity for us to experience and share great stories with the world. Want to see more? Check out our portfolio.
No worries! Here are some frequently asked questions about brand films. And if we haven’t answered everything, feel free to drop us a line.
