PEOPLES GAS FELLOW FLORIDIANS AD CAMPAIGN

CREATING A HEARTWARMING TV AD CAMPAIGN:

Farmore partnered with our agency friends at StudioMax Creative to execute a heartwarming and visually stunning television ad campaign for our shared client, TECO Peoples Gas. StudioMax came to us with the creative concept “Fellow Floridians”—a commercial series that profiles a diverse cast of real and fictional characters to highlight how natural gas seamlessly improves their everyday lives.

The campaign is built on relatable, human-centric storytelling. From filming a character named Brenda Marie bathing her eight (yes, eight!) beloved Bichon Frises with an efficient natural gas water heater, to capturing the warmth of the Smith family cooking together for their weekly game night, this series was as beautiful as it was authentic to the Florida lifestyle.

Farmore handled the full-scale commercial production logistics, adapting the creative to produce three unique 30-second broadcast commercial spots along with accompanying 15-second digital cutdowns. The entire campaign was captured over a seamless two-day production schedule on location in Tampa, FL, utilizing a full cast and production crew.

If you’re a brand or agency looking for an agile, award-winning video production company in Tampa to bring your next commercial ad campaign, corporate brand film, or broadcast project to life, we’re glad you found us.