GOODNITES BEDWETTING BREAKTHROUGHS FT. DR. BEACHGEM

CREATING A SUPPORTIVE ENVIRONMENT FOR A SENSITIVE TOPIC

Farmore partnered with our friends at Unreasonable Studios (UNR) to produce a talk-show-style branded content series for Kimberly-Clark’s Goodnites brand. Titled Bedwetting Breakthroughs, the project features prominent pediatric specialist and Instagram creator Dr. Beachgem as she tackles a commonly taboo topic alongside a mother and grandmother navigating the challenges of nighttime bedwetting.

UNR brought us this concept, tasking our team with designing and constructing a custom, playroom-inspired studio set to create a warm, inviting, and comfortable environment for the guests. Guided by Dr. Beachgem’s consummate professionalism, the episodic conversations seamlessly blend informative Q&As with an engaging on-set game, breaking down complex pediatric advice into relatable, accessible moments.

Farmore provided comprehensive production support for the project, managing everything from the initial set design and fabrication through final post-production. To maximize the campaign's digital footprint, we delivered a total of four unique edits formatted in various vertical and horizontal aspect ratios, perfectly optimized for Kimberly-Clark’s social media channels.

If you’re an agency producer or brand manager searching for elite production support or a full-service creative partner in Tampa, let’s collaborate to bring your next high-impact campaign to life.