FLORIDA MAN DOUBLE IPA COMEDY BEER AD

Farmore partnered with our friends at Cigar City Brewing to create a video series promoting their potent Florida Man Double IPA. The objective? Capture the irreverent spirit of the local legend and spark curiosity for this citrusy goodness. Fortunately, the lore of Florida Man provided a treasure trove of material for a fun, snappy script.

We went all-in on the script for this one, assuming that the Cigar City team would tell us when to stop. Buuuut they never did. The result is a bold campaign packed with comedic gems like, “You can’t put Florida Man in a box, but we sure as hell got him in a can. And we put those cans in a… box,” capped off by the ever-confident, “You’re welcome, world” sign-off.

We spent a single day filming at Cigar City’s main Tampa brewery for this project, carefully staging scenes, working closely with our talent on comedic performance timing, and capturing high-end, cinematic product visuals to complement the boldness of the script.

If you haven’t had the pleasure of trying this beer yet, do yourself a favor and crack a can. And if you’re looking for an award-winning video production company in Tampa to bring your next comedic commercial campaign, brand film, or broadcast project to life, we’re glad you found us!

P.S. You’re welcome, world.