BANKO OVERHEAD DOORS COMMERCIAL CAMPAIGN

RELATABLE COMMERCIALS FOR A LEADING HOME SERVICES BRAND

Our team at Farmore partnered with Banko Overhead Doors to produce a high-energy, relatable commercial campaign engineered to drive leads for their core residential services: broken spring replacement, annual maintenance, and new door installations.

For home-service brands, top-of-mind awareness is everything. Banko’s directive was to create a series of ads that were fun, memorable, and immediately recognizable to everyday homeowners facing a sudden repair headache.

To maximize Banko’s budget, we engineered a tight, highly coordinated single-day shoot on location. From this one day of filming, we were able to successfully produce three distinct :30 broadcast spots along with a full suite of :15 social and digital cutdowns.

Leaning into the relatability of home-service emergencies, we developed a fast-paced visual style. We used dramatic crash zooms at the exact moment a homeowner discovers a broken spring or hears an awful garage door noise, capturing that familiar feeling of panic over an unexpected repair. We then transitioned into tight, rhythm-driven montages of the Banko team arriving to save the day. For the new door spot, we created, custom VFX transitions to dynamically showcase their new garage door catalog.

The campaign clearly communicates a trusted brand promise: when something goes wrong, “Bank on the Best” to handle it quickly so you can get on with your life.

Whether you operate in HVAC, plumbing, roofing, or electrical, we specialize in turning a single day of production into a multi-channel commercial campaign that builds trust and drives phone calls.

If you’re ready to scale your home service brand with an award-winning video production company in Tampa, let’s talk.