NAVIGATE 360: ALICE BRAND FILM PRODUCTION

CREATING A VIDEO SERIES FOR A LIFESAVING SOLUTION

Navigate360 came to Farmore to create a series of videos promoting their ALICE active shooter training program. To bring the real-world impact of their program to life, we traveled up to Ohio to film on-location at several schools that have implemented the training.

Dealing with a subject matter this heavy required an immense amount of creative sensitivity. Our goal was to tell a harrowing story with absolute respect, focusing entirely on the power of readiness without ever dramatizing or glorifying violence.

Farmore produced three distinct videos for this project:

The Brand Film: A cinematic overview featuring accounts from survivors, corporate stakeholders, and law enforcement on how ALICE training drives safety and survival.

The Documentary Case Study: A gripping look at a real-world active shooter situation at West Liberty-Salem High School, profiling how ALICE protocols and brave faculty members ensured zero casualties were suffered.

The Corporate Testimonial: A polished customer story focused on how the training is successfully implemented for major businesses.

This work was incredibly rewarding for our team. It gave us the opportunity to meet some exceptionally brave men and women, tell a sensitive human story, and create awareness for a lifesaving solution.