Congratulations, you’ve got a product or service to share with the world- but maybe you’re unsure of the best way to share it. Your copywriter is exhausted, and your audience just isn’t engaging with your landing pages or social media posts- sounds like it’s time for an explainer video.
A perfect branding opportunity in the right hands, there’s a reason explainer videos are in high demand.
EXPLAINER VIDEO PRODUCTION
Explainer videos are the industry standard for taking dense or complicated information and distilling it into a short, easily digestible video through the use of clever scripting, personable delivery, and attractive visuals. Explainer videos can do more than just explain your product or service, too. They can aid your sales team in their customer touchpoints, help customer service walk buyers through the setup process, or delight an audience who is just discovering your company.
Sounds like fun, right? We agree - that’s why we’ve made explainer videos for all types of clients and all types of use cases, including but not limited to:
WHY DO YOU NEED AN EXPLAINER VIDEO?
1: EXPLAINING COMPLEX PROCESSES OR SERVICES
2: EXPLORING THE FEATURES OF YOUR NEW PRODUCT
3: TUTORIAL VIDEOS FOR YOUR CUSTOMERS
4: TRAINING VIDEOS FOR YOUR EMPLOYEES
5: REDUCING CUSTOMER SERVICE CALLS
WHAT MAKES A GOOD
EXPLAINER VIDEO?
For an example of a professional explainer video, check out this video we created to explain our client Frontpoint’s new video doorbell.
As you can see, there’s nothing heady or overcomplicated about that video. And that’s how an effective explainer video should be - visually appealing, entertaining, and straight to the point.
In a sea of ads, simultaneously educating and amusing your audience is key to breaking through the noise.
FRONTPOINT VIDEO DOORBELL EXPLAINER VIDEO
MORE FROM OUR PORTFOLIO:
TECO CNG EXPLAINER VIDEO
SURECAVE EXPLAINER VIDEO
TECO RNG EXPLAINER VIDEO
WHY EXPLAINER VIDEOS WORK:
There’s a reason your favorite brands use explainer videos instead of walls of text to deliver their message - your audience is much more likely to click “play” on a video than they are to read paragraph after paragraph of copy. And the reason why is simple - people have short attention spans, and most of all - they want to be entertained.
An effective explainer video should do just that. Think of the last time you were in the market for a new product or service - chances are, you checked out the company’s website. Most companies worth their salt will have a short video near the top of the page that gets straight to the point, divulging all of the benefits of their product or service without getting bogged down in technical jargon. It should address your audience’s problem, and let them know how you can solve it.
Let’s not forget, you want your audience to actually click on that video - to make that happen, it has to look good. That’s where we come in. Not only will we shoot a great looking video, we’ll craft an easy to follow script, source talent that your audience can relate to, and hit all of your talking points along the way.
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People prefer to watch videos versus reading a wall of text when it comes to learning about something new. That something new could be a product or service, a process, or even an entire company. As such, explainer videos are in high demand. They are an effective way to, well, explain something to your audience - and market your brand at the same time.
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Description text goes hereAll kinds! We’ve created explainers for energy companies, home security brands, tech startups - there’s really no company that couldn’t benefit in some way from one of these videos. Not sure if an explainer video is right for you? Feel free to reach out.
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Explainer videos are fun to make - and we like to have fun. So, we’ve got plenty of explainers under our belt - and we’d love to make one with you, too.
No worries! Here are some frequently asked questions about explainer videos. And if we haven’t answered everything, feel free to drop us a line.
