Ah, advertisements- they’re absolutely everywhere, each and every one of them clamoring for the hard earned money and extremely limited attention of the masses. How in a sea of ads can you stand out? Well, we’ve got some ideas!
At Farmore, we believe in connection. You owe it to your prospective customers to create entertaining advertisements that are engaging, personable, and relatable. Whether you want to make your audience laugh or cry, a great ad is above all else memorable.
That’s where our experience in brand storytelling comes in. No matter the scale of your advertising campaign, we’re accustomed to working with our clients to find the human element to your story, and translate it into a script and video that has the ability to truly connect with your audience.
COMMERCIAL VIDEO PRODUCTION FOR AD CAMPAIGNS
In a sea of advertisements, you need to stand out. Your audience is being served hundreds of ads every day - so how can you make sure they remember yours? The answer is an expertly crafted commercial video. Studies show that video has much more staying power in the minds of viewers than standard banner or text ads, and the capacity to get creative with video is much higher.
The possibilities are truly endless- no matter what it is you want to advertise, there’s a video for that. Some ways you can use a commercial video include:
WHY DO YOU NEED A COMMERCIAL VIDEO FOR YOUR AD CAMPAIGN?
1: ANNOUNCE NEW PRODUCTS OR FEATURES
2: GENERATE BRAND AWARENESS
3: PROMOTE A NEW STORE LOCATION
4: STAY TOP OF MIND OVER YOUR COMPETITORS
5: MOTIVATE YOUR AUDIENCE WITH CALLS TO ACTION
WHAT MAKES A GOOD COMMERCIAL VIDEO?
A truly memorable commercial should contain a strong, clear message - without suffering in entertainment value or production quality. There’s a reason that SuperBowl ads are a talking point for weeks, whereas your local personal injury attorney’s low-budget talking head video is forgotten almost instantly.
This is where we can help - not only have we crafted high quality commercials for household name brands, we can help you develop your creative concepts as well. We have experience taking brand messaging and translating it into an entertaining script & storyboard that will perform across platforms, from social media to the living rooms of your audience.
To get a clearer picture, check out this commercial we created for Cigar City Brewing:
MORE FROM OUR PORTFOLIO:
MONIN: FLAVOR OF THE YEAR
SPORTSGRASS: GAME TIME
GEICO: TAMPA BAY LIGHTNING
WHY COMMERCIAL VIDEOS WORK FOR AD CAMPAIGNS:
A good commercial has the power to stick with you and your audience long after it’s over. A great commercial utilizes high production value, humor, music, or drama to invoke feelings that resonate with viewers.
When your ad invokes emotion, your audience is able to form a connection with your brand - that means increased brand awareness, loyalty, and at the end of the day - sales. A commercial is also a great way to show off the features of your product or service in a way that solves your audience’s pain points - again, making sure they remember you as a brand who can solve their problems.
Furthermore, a commercial video can fit nicely into your larger advertising campaign. By utilizing calls to action and being at the right place at the right time, you can direct potential customers to more in-depth content on your website, thereby shifting them into your marketing funnel. Even if your potential customers aren’t in the market for your product or service quite yet, a well-made commercial video can help establish awareness of your brand, influencing later purchase decisions. And of course, television and streaming has a much larger reach than traditional channels - with just about every household having access to some form of television.
No worries! Here are some frequently asked questions about commercial videos. And if we haven’t answered everything, feel free to drop us a line.
STILL HAVE QUESTIONS?
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Simply put, you get what you pay for with just about any type of video - including commercials. As such, budgets will range - but we’re always willing to work with you to ensure you get the most for your money.
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All kinds! We’ve created commercials for national brands, new companies, and local legends - there’s really no company that couldn’t benefit in some way from one of these videos. Not sure if a commercial is right for you? Feel free to reach out.
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From pre-production all the way to delivery, we’ve got experience through the entire process of producing world-class commercials. For more examples, check out our portfolio.
